The reason people get discouraged when they start up a new website is because no one knows about it and in turn no one visits it. When I first started my blog(http://thealphablogger.blogspot.com) I was about to quit because I had no one reading or going to the site at all. Then I realized, I need to go out and find a way to get some traffic to my site, that's when it clicked. There are tons of people out there like me that need traffic driven to their site and that is what drived me to do the Ads By Blogger. There are so many links directing people to places of promotion, so it cancels out all of the heavy duty work of have to search for people to drive traffic to your website.